Job Description

The Regional Sales Manager will lead and develop a high-performing regional sales team to deliver sustainable growth across assigned crops and territories. This role is responsible for executing sales strategies, achieving regional targets, strengthening market presence, and ensuring alignment with Syngenta’s commercial policies and compliance standards.

Key Responsibilities

Regional Business Leadership

Drive crop-wise and value-based sales growth to increase market share and penetration across the region.
Execute Go-To-Market (GTM) strategies and ensure adherence to commercial policies and procedures.
Lead, coach, and develop Sales Unit Leads to maximize field performance and customer engagement.

Market & Stakeholder Management

Monitor competitor activities, pricing, and market movements across key territories.
Gather market intelligence and contribute to 12-month regional sales forecasts.
Build and maintain strong relationships with growers, distributors, and key regional stakeholders.
Act as the regional point of contact for operational issues, customer concerns, and dispute resolution.

Sales Force Effectiveness

Measure sales team performance and implement corrective and improvement actions where required.
Support Business Unit Head (BUH) in aligning sales force capabilities with future product portfolios and customer segments.
Ensure effective execution of field promotions and new product launches.

Compliance & Governance

Handle customer complaints professionally and promptly.
Promote and ensure compliance with regulatory requirements and Syngenta’s Code of Conduct.

Knowledge, Experience & Capabilities

Education

Bachelor’s or Master’s degree in Agriculture, Business, or a related discipline.

Core Knowledge

Strong understanding of agricultural sciences, seeds, and crop protection products.
Awareness of Syngenta’s product portfolio and competitive landscape.
Knowledge of commercial principles, channel structures, and grower behavior.
Understanding of regional agribusiness trends.

Professional Experience

Minimum 5 years of proven experience in sales and sales management.
Demonstrated success in leading teams and delivering regional sales targets.
Strong customer insight and ability to align solutions with business drivers.

Key Skills & Competencies

Sales execution and field promotion management
Influencing, negotiation, and relationship building
Team leadership, coaching, and people development
Strategic thinking and action planning
Innovation and change management
Strong result orientation with perseverance and resilience

Leadership Capabilities

Sets and drives ambitious strategic goals
Communicates clearly and with impact
Leads through change and ambiguity
Builds a customer-centric and performance-driven culture
Encourages collaboration and innovation across teams
Continuously develops self, people, and organization