Job Description

Company: PCL – Consumer Division
Industry: FMCG / Packaging / Consumer Products
Location: Karachi, Pakistan
Reporting To: Area Sales Manager
Experience Required: 1–3 Years
Qualification: Bachelor’s / Master’s Degree

Job Summary

PCL – Consumer Division is seeking a dynamic and result-driven Sales Development Executive – Retail to drive retail sales growth, strengthen distributor networks, and enhance market presence. The ideal candidate will be responsible for achieving assigned sales targets, executing sales strategies, and ensuring product availability across retail channels.

Key Responsibilities

Achieve monthly, quarterly, and annual sales targets
Manage and develop distributors, dealers, and key retail accounts
Lead, coach, and monitor Order Bookers / Territory Sales Officers
Execute sales strategies, trade promotions, and go-to-market plans
Monitor market trends, competitor activities, and pricing strategies
Ensure product availability, visibility, and merchandising standards in retail outlets
Monitor secondary sales, collections, and inventory levels
Prepare sales forecasts, performance reports, and market analysis

Required Skills & Competencies

Strong communication and negotiation skills
Sound understanding of retail sales operations
Ability to manage distributor relationships effectively
Market analysis and reporting capability
Target-oriented with strong execution focus
Team leadership and coordination skills
Proficiency in MS Office (Excel, Word, PowerPoint)

Eligibility Criteria

Bachelor’s or Master’s degree (Business Administration, Marketing, or related field preferred)
1–3 years of relevant retail sales experience (FMCG preferred)
Karachi-based candidates will be given preference

What We Offer

Permanent employment opportunity
Market-competitive salary package
Professional growth and career development
Exposure to a structured corporate sales environment

Application Deadline

20th February 2026