Job Description

Location: NA Class 190-219, Deh Okewari, University Road, Karachi

Company Overview

METRO Pakistan launched its first cash & carry center in 2007 and quickly expanded to 10 wholesale centers across Lahore, Karachi, Multan, Islamabad, and Faisalabad. Following the 2012 merger with Makro-Habib, METRO strengthened its presence in Pakistan, combining resources and expertise to create long-term value for customers and suppliers.

METRO Pakistan is part of METRO GROUP, a global leader in self-service wholesale, operating over 750 stores in 25 countries across Europe, Asia, and Africa, employing more than 107,000 people.

Job Purpose

Drive the South Trade Sales team to achieve strong commercial performance by delivering best-in-class service to Trade Customers, executing the defined sales force strategy, and fostering a profitable and sustainable Trade business.

Key Responsibilities

1. Trade Customer Strategy Development

Develop and align Sales Force Trade strategy with company objectives.
Propose customer segmentation, coverage models, targets, and measurement frameworks.
Ensure alignment with line manager and overall sales direction.

2. Performance Analysis & Decision Making

Monitor weekly, monthly, and quarterly sales performance.
Identify gaps, recommend corrective actions, and implement action plans.

3. Store-Level Objective Adaptation

Translate regional objectives into actionable store-level targets.
Validate objectives with Area and Sales Force Managers and ensure consistent execution.

4. Process & Procedure Compliance

Ensure adherence to Sales Force Trade tools, reporting, planning, and CRM/METRO solutions.
Drive continuous process improvement and reporting accuracy.

5. Market & Competitor Monitoring

Conduct regular market surveys and competitor analysis.
Provide actionable insights for pricing, promotions, and strategic adjustments.

6. Supplier & Buyer Collaboration

Coordinate with suppliers and buyers to optimize assortment and operational efficiency.
Identify opportunities for cost optimization and joint business initiatives.

7. Team Management & Development

Manage, coach, and motivate Sales Managers, Territory Sales Managers, and Key Account Managers.
Conduct performance reviews, field coaching, and ensure capability building through training.

8. Customer Acquisition & Growth

Acquire new customers and expand share of wallet with existing clients.
Strengthen long-term customer relationships and loyalty.

Qualifications & Skills

University degree (Bachelor’s or Master’s) in Business Management, Sales, Marketing, or related field.
6–8 years of experience in Sales Management roles.
Strong analytical, problem-solving, communication, and negotiation skills.
Ability to adapt to METRO’s business model and trading operations.
Fluency in English and Urdu (written & spoken).
Strong customer focus and ability to perform under pressure.