Job Description

LUX is Pakistan’s #1 soap brand, renowned for its fragrance and skincare expertise. We are seeking an ambitious Assistant Brand Manager to support the Senior Brand Manager in driving growth, innovation, and brand equity.

Role Overview

As an Assistant Brand Manager, you will help develop and execute brand strategies, campaigns, and product innovations that enhance consumer experience and business results.

Key Responsibilities

Brand Strategy & Planning

Assist in annual brand planning and category strategy execution
Support positioning, communications, and innovation initiatives

Innovation & Product Development

Collaborate with R&D, supply chain, and global teams on new product and packaging launches
Monitor competitor activity and market trends

Campaign Management

Execute integrated marketing campaigns across TV, digital, PR, and retail channels
Ensure alignment with brand purpose and equity guidelines

Business & Financial Delivery

Track brand performance via Nielsen, Kantar, and internal dashboards
Support P&L management, pricing, and portfolio optimization

Trade & Shopper Marketing

Partner with sales and shopper teams to drive brand visibility and conversion

Cross-Functional Collaboration

Work with Media, CMI, Finance, Supply Chain teams, and agencies to deliver initiatives on time

Qualifications & Experience

Bachelor’s degree in Business, Marketing, or related field
1–3 years of FMCG marketing experience
Familiarity with digital marketing and analytics is a plus

Skills & Competencies

Brand & Consumer Insight: Understand FMCG consumers and translate insights into winning propositions
Strategic Thinking: Identify growth opportunities and link brand purpose to business results
Executional Excellence: Strong project management and attention to detail
Creativity & Storytelling: Collaborate with agencies to create compelling brand content
Analytical Rigor: Interpret data and track KPIs effectively
Collaboration & Influence: Engage cross-functional teams and external partners
Agility & Growth Mindset: Adapt quickly in a fast-paced environment

Leadership & Culture

Demonstrate resilience, accountability, and high standards of work
Focus on consumer needs and evidence-based decision making
Embrace Unilever’s behaviours: Care deeply, Focus on what counts, Stay three steps ahead, Deliver with excellence

Diversity & Inclusion: Unilever encourages every individual to bring their ‘Whole Self’ to work. Support or access requirements can be communicated at application.