Job Description

Job Type: Permanent
No. of Positions: 1

We are seeking a dynamic and creative Brand Manager to lead the development and execution of impactful marketing strategies. The ideal candidate will play a key role in shaping brand identity, driving engagement, and ensuring consistent storytelling across all platforms.

Key Responsibilities

Plan and execute integrated marketing campaigns, including product launches, seasonal sales, and new collections
Lead content direction across photoshoots, reels, and visual storytelling in line with brand identity
Manage and collaborate with creative agencies to ensure high-quality campaign delivery
Develop and execute influencer marketing strategies, including partner selection, coordination, and performance tracking
Work closely with digital agencies to plan and optimize paid media campaigns across platforms such as Meta, Google, and TikTok
Maintain brand consistency across retail outlets, website, and all digital touchpoints
Analyze market trends, competitor activity, and customer insights to refine brand strategies
Monitor campaign performance, budgets, and ROI to ensure effectiveness
Collaborate with merchandising, retail, and eCommerce teams for aligned brand execution
Support brand activations, store launches, and promotional events
Utilize AI tools and workflows to enhance marketing efficiency and innovation

Qualifications

Bachelor’s or Master’s degree in Marketing, Communications, Public Relations, or a related field

Required Skills & Abilities

Proven experience in managing creative and digital agencies
Strong ability to guide visual direction while maintaining brand consistency
Proficiency in using AI tools for content creation, audience insights, and campaign optimization
Strong analytical skills with the ability to interpret data and derive actionable insights
Excellent command over content strategy, storytelling, and digital marketing platforms

Core Competencies

Analytical Thinking: Ability to interpret data and make informed decisions
Creative & Strategic Mindset: Balances innovation with business objectives
Problem-Solving: Quickly identifies challenges and implements effective solutions
Adaptability & Innovation: Open to experimenting with new tools, especially AI
Collaboration & Stakeholder Management: Strong coordination across teams and external partners

Experience

5–6 years of relevant experience in brand management, PR, or communications
Preferably within retail, FMCG, or fashion industries