Level: WL2
Job ID: R-1181943
Reporting To: Global Brand Director, Vaseline & Skincare Lead (PTAB)

🌟 Role Overview

Unilever is seeking a Senior Global Brand Manager – Vaseline to lead the PTAB (Pakistan, Turkiye, Arabia, Bangladesh) brand agenda for one of the world’s most iconic skincare brands.

Vaseline is a €1B+ global skincare leader, operating across diverse markets including the US, China, Africa, Southeast Asia, and South Asia. The brand is evolving from a legacy skincare icon into a modern moisture-led global masterbrand, driving innovation across body care, lotions, and dermatological skincare solutions.

This role offers the opportunity to shape global brand strategy, unlock under-penetrated body care markets, and lead high-impact innovation pipelines.

🚀 Key Responsibilities

📊 Brand Strategy

Develop long-term global brand strategy based on market insights and category trends
Identify growth opportunities across innovations and campaigns
Translate category strategy into actionable brand direction

🧠 Consumer Insight & Intimacy

Deeply understand consumer needs and behaviors
Identify unmet consumer problems and convert insights into innovation
Drive impactful communication rooted in real consumer truths

🛠 Project Management & Delivery

Collaborate with R&D, Supply Chain, and Finance to execute innovation pipelines
Ensure timely delivery of projects and business KPIs (turnover, margin, share)

🎨 Mix Design & Execution

Build communication strategy and 360° campaign execution
Partner with creative agencies and production teams
Develop brand toolkits and packaging aligned with consumer insights

🤝 Stakeholder Management

Work closely with global and regional stakeholders
Align cross-functional teams across marketing, R&D, finance, and procurement
Drive cohesive execution across markets

🎯 What You Will Need to Succeed

📚 Qualifications

Master’s degree in Marketing / Business Administration or equivalent
Minimum 3+ years marketing experience
Experience in cross-functional/global team environments

🧩 Skills

Strong project management and execution capability
High consumer empathy and insight-driven thinking
Analytical mindset with strong business acumen
Ability to challenge status quo and drive innovation
Strong collaboration and stakeholder management skills

💡 About the Business Context

Vaseline is a global leader in body care, leading transformation in the category through innovation platforms such as:

Classic Vaseline Jelly
Gluta-Hya skincare innovations
Pro-derma therapeutic solutions

PTAB is among the top 5 global markets, offering high growth potential due to under-penetrated body care categories.

🌍 Company Commitment

Unilever is committed to building a purpose-driven, inclusive, and sustainable beauty ecosystem. The organization champions diversity, innovation, and equity while delivering high-performance brands globally.

👤 Ideal Candidate Profile

We are looking for someone who:

Has strong passion for skincare and beauty innovation
Thinks analytically and executes with discipline
Understands consumers deeply and translates insight into action
Brings creativity, ownership, and strategic thinking

📌 Application Details

Full-Time Position
Apply through official Unilever careers portal

🔎 Source: Official Careers Portal

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Unilever Pakistan is hiring Senior Global Brand Manager – Vaseline

Job Description