Job Description

Job ID: R-1187997
Department/Function: Customer Development
Work Level: WL 2A/2B
Reports To: Director Sales
Career Level: Managerial
Experience Required: 8+ Years

Job Summary

Unilever Pakistan is hiring a Geography Sales Manager – Lahore to lead the geography sales team and ensure achievement of primary and secondary sales targets in terms of volume and value.

The role involves developing and implementing Route-to-Market (RTM) strategies, managing distributors and customers, driving sales performance, optimizing resources, strengthening customer relationships, and building a high-performing and inclusive sales team.

Key Responsibilities

Set and monitor ambitious area-wise sales targets and initiate corrective actions when required.
Lead the geography team to achieve primary and secondary sales objectives.
Develop and implement Route-to-Market strategies and action plans.
Ensure effective territory, area, and outlet coverage strategies.
Improve distributor profitability and optimize cost-to-serve.
Manage distributors, key accounts, and distributive trade customers.
Provide inputs into Business Unit and Category plans.
Monitor market and competitor activities and provide regular insights.
Support cash collection for locally manufactured products with Finance.
Provide reliable inputs for short-term S&OP forecasts, including risks and opportunities.
Ensure optimal utilization of resources and consistent performance management.
Support identification and reporting of counterfeit products and intellectual property violations.
Drive digitalization across the value chain and support digital commerce initiatives.
Provide weekly updates on secondary sales across channels and customers.
Partner with HR to recruit and develop high-quality sales talent.
Build field-level Customer Development skills and capabilities.
Create a winning, inclusive, and high-performance team culture.
Manage and develop Area Managers, Territory Managers, and Geography Excellence Managers.

Qualification & Experience

8+ years of relevant field sales, Territory Management, or Area Management experience.
Preferably 1–2 years of experience in category, channel, or sales excellence roles.
Experience in distributor profitability management and cost-to-serve optimization.
Experience developing and implementing customer/channel strategies.
Strong understanding of commercial and sales strategy.
Experience managing large and diverse teams.
Ability to work effectively with cross-functional teams.
Strong customer relationship management experience.

Required Skills

Strong negotiation skills
Sales and influencing skills
Customer relationship management
Commercial strategy development
Strong communication skills
Leadership and team management
Problem-solving and decision-making
Digital literacy
Digital commerce exposure
Performance management
Market and competitor analysis

Leadership Expectations

The successful candidate should be an inclusive and motivating leader who can balance challenge, support, and coaching. The role requires strong business understanding, emotional intelligence, and the ability to inspire teams to deliver excellent results.

Standards of Leadership (SOL):

Care Deeply
Focus on What Counts
Stay Three Steps Ahead
Deliver with Excellence

Diversity & Inclusion

Unilever is committed to equity, inclusion, and diversity and encourages applications from candidates from all backgrounds. Reasonable adjustments and support are available for applicants who require assistance during the recruitment process.

🔎 Source: Official Careers Portal
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