National Foods Limited is hiring Route to Market – South

Education: Minimum Bachelor’s Degree

Job Purpose

Lead Route to Market (RTM) optimization initiatives to improve operational efficiency, ensure sustainable distributor ROI, maintain market hygiene, and drive performance through effective target setting and execution.

Key Responsibilities

• Implement RTM frameworks across assigned regional clusters.
• Optimize RTM models according to changing market dynamics.
• Identify and eliminate operational inefficiencies.
• Ensure FEFO practices and stock freshness at retail level.
• Execute destruction SOPs to prevent expired stock circulation.
• Monitor and manage near-expiry stock for timely liquidation or rotation.
• Support distributor profitability and ROI improvement.
• Conduct distributor performance reviews and recommend improvements.
• Maintain market hygiene and ensure compliance with company policies.
• Lead universe expansion initiatives across towns, territories, zones, and regions.
• Coordinate with regional teams for effective RTM execution.
• Develop and maintain sales communication platforms for regional sales teams.

Required Skills & Competencies

• Critical Thinking & Analytical Skills
• Strategic & Business Management
• Customer & Stakeholder Orientation
• Accountability & Ownership
• Leadership & Management
• Channel Structure & Dynamics Awareness
• Distributor Management & Development
• Commercial P&L Understanding

Qualification

Minimum: Bachelor’s Degree

Equal Employment Opportunity

National Foods Limited is an equal opportunity employer and considers applicants without discrimination based on legally protected characteristics.

🔎 Source: Official Careers Portal
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