JazzWorld is hiring Brand Manager – Consumer Growth

Career Level / Grade: L3
Experience: Minimum 4+ years of relevant brand management experience
Education: Bachelor’s degree in Marketing, Business, Communications, or equivalent

Job Description

JazzWorld is looking for a Brand Manager – Consumer Growth to develop brand strategy and communication for its consumer business. The role will focus on translating business and technology strategies into compelling brand narratives and integrated marketing campaigns.

The position will work closely with marketing, consumer segments, pricing teams, creative and media agencies, and other internal stakeholders to ensure consistent brand communication across digital and traditional channels.

The role reports to the Head of Brands and includes direct team management as well as coordination with extended agency teams.

Key Responsibilities

• Own end-to-end brand strategy and ATL campaign development, including TVC, OOH, radio, and press.
• Brief and manage creative and media agencies from concept development through campaign execution.
• Track campaign performance through brand recall, brand lift, BHT, and other relevant metrics.
• Lead brand and communication strategy for prepaid services, balancing brand building with acquisition-focused messaging.
• Develop and manage brand strategy and communication for postpaid services.
• Use Brand Health Tracker (BHT) and NPS data to identify opportunities and challenges in brand perception.
• Translate consumer insights and performance data into actionable brand strategies.
• Manage marketing budgets and evaluate agency performance.
• Build strong relationships with internal stakeholders and ensure brand initiatives remain aligned with business objectives.
• Collaborate cross-functionally to develop and execute integrated marketing campaigns.
• Manage multiple projects, priorities, and workstreams in a fast-paced environment.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or an equivalent field.
• Minimum 4+ years of relevant brand management experience.
• Experience developing brand strategies for complex and fast-moving industries.
• Experience in telecommunications, technology, fintech, or digital services is preferred.
• Strong understanding of brand tracking, NPS, campaign performance, and consumer insights.
• Ability to simplify technical or emerging technology propositions into clear and engaging brand stories is an advantage.

Skills Required

• Strong stakeholder management skills.
• Excellent project and campaign management abilities.
• Strong verbal, written, and presentation skills.
• Strong critical thinking and data analysis skills.
• Ability to convert consumer insights into clear brand and communication recommendations.
• Consumer empathy and creativity.
• Analytical and strategic thinking.
• Business planning and execution skills.
• Ability to manage complex projects and multiple priorities.
• Comfortable working in an agile and fast-paced environment.

Why Join JazzWorld?

JazzWorld is building a next-generation digital services platform in Pakistan, bringing together connectivity, digital services, financial services, and other technology-driven businesses.

The company offers opportunities to work on products and solutions designed for nationwide scale, combining connectivity with digital platforms and services.

JazzWorld states that it is committed to global workplace standards and an inclusive working environment where diverse talent can grow and perform at their best.

🔎 Source: Official Careers Portal
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