Nishat Group is hiring Performance Marketing Executive

• Education: Bachelor's Degree

• Experience: 3 Years

Job Description

Nishat Chunian Limited is seeking a skilled and results-driven Performance Marketing Executive to manage its e-commerce operations and digital marketing campaigns. The selected candidate will support TLC's launch in the United States and expand marketing activities across TikTok, Snapchat, email, and other digital platforms.

The role involves managing the Shopify store, optimising paid advertising campaigns, developing email marketing strategies, coordinating customer operations, and monitoring campaign performance.

Key Responsibilities

• Manage the TLC USA Shopify store, including products, collections, pricing, discounts, shipping settings, and website quality checks.

• Launch, monitor, and optimise advertising campaigns on Meta, Google Shopping, Performance Max, and TikTok.

• Set up and manage TikTok and Snapchat advertising campaigns for Pakistan and the UAE.

• Configure advertising pixels, product catalogues, and creative testing campaigns.

• Develop and manage email marketing campaigns and automated flows using Brevo, including welcome emails, abandoned cart reminders, post-purchase campaigns, and customer win-back emails.

• Manage Google Merchant Center product feeds and resolve product disapprovals.

• Coordinate US order fulfilment, returns, and customer queries with the operations team.

• Collaborate with the design team to develop effective advertising creatives and email designs.

• Prepare weekly performance reports covering advertising spend, return on ad spend (ROAS), cost per acquisition (CPA), conversion rate (CVR), email revenue, and top-performing products.

Eligibility Criteria

Education

• Bachelor's degree in a relevant field.

Experience

• 2–3 or more years of hands-on experience in e-commerce or performance marketing.

• Practical experience managing advertising accounts and campaigns independently.

Required Skills

• Proven experience with Meta Ads and hands-on experience with TikTok Ads.

• Experience creating email marketing campaigns and automated flows using Klaviyo, Brevo, or Mailchimp.

• Strong working knowledge of Shopify administration.

• Familiarity with Google Analytics 4 (GA4) and marketing performance metrics, including ROAS, CPA, CTR, and CVR.

• Excellent written English for customer-facing content targeting the US market.

• Willingness to work some evening hours to support US time zones.

Preferred Qualifications

• Experience managing US or international e-commerce stores.

• Knowledge of Snapchat Ads, Google Ads, Performance Max, and Google Merchant Center.

• Previous experience with fashion, home, or textile brands.

• Familiarity with AI tools for marketing copy, creative development, and performance analysis.

How to Apply

Interested candidates who meet the eligibility criteria should apply through the official Nishat Chunian Limited careers portal.

⚠️ Applicants are advised to submit their applications before the deadline and verify all requirements through the official careers portal.

🔎 Source: Official Careers Portal

⚠️ We only share verified job listings and are not the hiring authority.