Job Description

Department: Digital Marketing & Fundraising Experience: Minimum 3–5 years Qualification: Bachelor's degree in Marketing, Media Sciences, Business Administration, or a related field

Job Overview

MTJ Foundation is inviting applications from qualified and experienced professionals for the position of Digital Marketing Manager at its Regional Office in Lahore. The ideal candidate should have strong expertise in digital marketing, performance advertising, fundraising campaigns, and donor acquisition strategies.

Key Responsibilities

Plan and execute end-to-end digital marketing and fundraising campaigns.
Manage and optimize Meta Ads (Facebook and Instagram) and Google Ads campaigns.
Drive donations, conversions, engagement, and brand awareness through performance marketing.
Monitor campaign KPIs, including CTR, CPC, CPA, and ROAS, for continuous optimization.
Build and manage donor acquisition funnels and remarketing strategies.
Collaborate with creative and content teams to develop impactful advertising creatives and messaging.
Track campaign performance using Meta Ads Manager, Google Analytics, and reporting tools.

Qualification, Experience & Skills

Bachelor's degree in Marketing, Media Sciences, Business Administration, or a related field.
Minimum 3–5 years of experience in Digital Marketing or Performance Marketing.
Proven hands-on expertise in Meta Ads and Google Ads (mandatory).
Strong understanding of conversion tracking, audience targeting, and remarketing.
Experience with Google Analytics, Meta Business Suite, and campaign reporting tools.
Ability to manage budgets and optimize campaign ROI effectively.
Excellent communication, analytical, and problem-solving skills.

WhatsApp for More Information: 0303-6661301

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