Job Description

Qualification: Bachelor's Degree
Experience: 3 Years

Job Overview

Nishat Chunian Limited is seeking a skilled and results-driven Performance Marketing Executive to manage e-commerce operations and digital marketing campaigns for TLC's expansion into the United States. The selected candidate will oversee the Shopify store, paid advertising campaigns, email marketing, customer coordination, and performance reporting across Pakistan, the UAE, and the USA.

This is an excellent opportunity for experienced digital marketers and e-commerce professionals looking to grow their careers with a leading textile and business group.

Key Responsibilities

Manage daily operations of the TLC USA Shopify store, including products, collections, pricing, discounts, shipping settings, and quality checks.
Launch, monitor, and optimize advertising campaigns across Meta, Google Shopping/PMax, and TikTok.
Set up and manage TikTok and Snapchat advertising campaigns for Pakistan and the UAE.
Develop and manage email marketing campaigns and automated flows using Brevo or similar platforms.
Maintain Google Merchant Center product feeds and resolve disapproval issues.
Coordinate order fulfillment, returns, and customer inquiries with the operations team.
Collaborate with the design team to develop effective advertising creatives and email designs.
Prepare weekly performance reports covering advertising spend, ROAS, CPA, conversion rates, email revenue, and top-selling products.

Eligibility Criteria

Education

Bachelor's degree required.

Experience

2–3+ years of hands-on experience in e-commerce or performance marketing.
Practical experience managing advertising accounts and digital campaigns.
Proven experience with Meta Ads and TikTok Ads.
Experience creating email marketing campaigns and automated flows using Klaviyo, Brevo, or Mailchimp.
Strong working knowledge of Shopify administration.
Familiarity with Google Analytics 4 (GA4) and performance metrics, including ROAS, CPA, CTR, and CVR.
Excellent written English for US-facing marketing communications.
Willingness to work some evening hours to accommodate US time zones.

Preferred Qualifications

Experience managing US-based or international e-commerce stores.
Knowledge of Snapchat Ads, Google Ads, Performance Max, and Google Merchant Center.
Background in fashion, home products, or textile brands.
Familiarity with AI tools for marketing copy, creative development, and data analysis.

How to Apply

Interested and eligible candidates should visit the official Nishat Chunian Limited Careers Portal to review the vacancy details and submit their application.

🔎 Source: Official Careers Portal
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