Assistant Brand Manager (ABM) – Surf Excel

Job ID: R-1185338

Job Category: Marketing

Department: Marketing – Home Care

Work Level: WL1

Reporting To: Senior Brand Manager

Education: Minimum Bachelor's Degree

Experience: 2–3 years of experience in core marketing

Unilever Pakistan is inviting applications for the position of Assistant Brand Manager (ABM) – Surf Excel in its Marketing – Home Care division.

This role offers an opportunity for marketing professionals to contribute to brand development, consumer engagement, innovation, and business growth while working with one of the world's leading FMCG companies.

The selected candidate will be responsible for developing marketing strategies, driving brand penetration, managing campaigns, and leading cross-functional projects to strengthen Surf Excel's market position.

Key Responsibilities

• Manage end-to-end demand generation activities.

• Lead market development plans and marketing initiatives.

• Drive brand penetration, market share, and business growth.

• Manage and influence the 6Ps of marketing.

• Lead cross-functional teams to successfully launch new products and innovations.

• Develop digital-first media and communication strategies.

• Conduct consumer and market research to understand customer needs and trends.

• Manage marketing campaigns and brand communications.

• Coordinate with finance, supply chain, research and development, business development, and media agencies.

• Monitor marketing performance and identify opportunities for business improvement.

Eligibility Criteria

Education:

- Minimum Bachelor's degree from a recognized institution.

Experience:

• 2–3 years of professional experience in core marketing.

• Experience in a similar product category or business will be an advantage.

• Experience in managing advertising and marketing agencies.

• Proven ability to develop social-first marketing and demand generation strategies.

Required Skills

• Strong brand management and marketing knowledge.

• Excellent analytical and business development skills.

• Creativity and strategic thinking.

• Understanding of consumer behaviour and market trends.

• Campaign planning and execution.

• Strong communication and stakeholder management skills.

• Ability to work with cross-functional teams.

• Data-driven decision-making and problem-solving abilities.

• Strong interest in brands, consumers, and innovation.

Unilever is a globally recognized consumer goods company operating in more than 190 countries. The company offers opportunities to work with leading brands while promoting innovation, sustainability, diversity, and professional development.

How to Apply

Interested and eligible candidates can apply online through Unilever's official careers portal.

🔎 Source: Official Careers Portal

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